To export Chinese rock, or other non-instrumental popular Chinese music well, there must be lyric translations, unless the international audience is only Chinese ex-pats, or a small sub-set of "world music" fans, who are more interested in the form of the songs, (rhythm, structure, melody, instrumentation), than the meaning of the songs. LyricFind is supplying Chinese lyrics and soon, lyric translations to the biggest international platforms, (Deezer, Pandora, YouTube, Amazon, Shazam, Soundhound and hundreds of others...), and attempting to create a legal lyrics and legal lyric translation marketplace in China, with the assistance of R2G and others in China, to license lyrics and lyric translations to the biggest Chinese music and music video platforms.
Lyric translations have been required in China for many years now for international music and although generally unauthorized by the publishers and writers, the biggest Chinese platforms and websites have shown the lyric translations of international songs, along with the music and videos of the artists. In my opinion, that's one major reason for the reported almost 50/50 international/domestic music unauthorized P2P traffic in China over the past decade.
With the new laws in place in China this year, in 2016, we are hopeful that music publishing standards will be more normalized and lyrics and lyric subtitles, direct translations of the songs of international artists, from many languages, will be exhibited and monetized by Chinese, as well as by worldwide platforms, respecting global publishing laws and standards.
This initiative will give the rest of the world the opportunity to understand the greatest Chinese rock bands and rock songs and can pave the way to a much greater acceptance and global market for these bands, songwriters, record labels and music publishing companies. Mainly, it will allow global fans to understand the culture and messages of Chinese Rock, which I believe is the goal of exporting music.
A powerpoint presentation, with some statistics and video links will form the basis of this 15 minute presentation.
Having much experience in international music export and many aspects of the music business, I am happy to also participate in the panel/s in a much more general way, speaking, with the other experts, of sync placement, touring, labels, distributors, publishers, advertising, radio promotion, publicity, social media, mobile opportunities, ex-pat marketing and other means of exporting Chinese Rock into the US, or any other countries.
About Robert Singerman
Known for developing talent and new music business technologies, as an entrepreneur, agent, manager, label executive, consultant, producer, and music supervisor, Singerman represented R.E.M., Gipsy Kings, James Brown, Suzanne Vega, Violent Femmes, 10,000 Maniacs, Smithereens, Fela Kuti, Bad Brains, pre-Beastie Boys, and King Sunny Ade, among many other artists, and companies such as Roadrunner in their US launch.
Robert directed the EU funded European Music Ofﬁce, US and French Music Export Ofﬁce, North America. He represents the Brasil Music Exchange in North America, funded by the trade organization, APEX, through Brasil Musica & Artes.
His main mission is giving music subtitle solutions, so that music becomes truly global, through the universal understanding of the lyrics. He's been working at LyricFind, currently as VP, International Publishing, to license and then market the rights to monetize legal lyrics and lyric translations from the publishers and songwriters around the globe on all digital and mobile platforms and devices.
He's given keynote speeches, moderated panels and spoken at conferences and universities worldwide, including Canadian Music Week, SIM, Brazil Ministry of Culture, Rio Info, Rio Music Buzz, BIME, MaMa, SXSW, Midem, Womex, CMJ, NMS, SyncSummit, Digital Hollywood, Reeperbahn, Caribbean Music Summit, Medimex, FIM, Circlulart, Live at Heart, Waves, WAMI, Popkomm, Jamaica's Tourism Summit and Reggae Month, and the World Cultural Economic Forum.
Singerman's a partner in Audio Porto, Heaven11 and SyncSummit, among other music and tech companies. He consults LyricFind, as his main client, and other companies such as Canadian Music Week, Dotmusic, (.MUSIC), Bandsquare, IQzic, and is on the Board of Directors/Advisors of Songtradr, Marcato Digital, SIM and Make Music New York. Follow on Twitter:@rosingerman