2B lyric licensing outfit LyricFind has partnered with China’s leading digital music distribution company, R2G, in a bid to expand into the territory.
The exclusive deal means that R2G will represent LyricFind in China for both business development and publisher relations. It means that LyricFind’s catalogue of lyrics in English and other languages will appear on millions of screens and devices across China via digital services.
“R2G are the most comprehensive Chinese music metadata and lyrics provider,” said Darryl Ballantyne, LyricFind CEO, “so this will also hugely benefit our existing partners like Pandora, Amazon, Deezer, Shazam, Microsoft, HTC and more than 100 others from an even larger, fully licensed international music catalogue.”
R2G is part of China Music Corporation, which is the largest music platform in the world in terms of active user base and is also the largest digital music aggregator and licensing platform in China.
“As a first mover in the market, R2G has strived for over a decade to build a legitimate music ecosystem in China,” said Mathew Daniel, President of R2G. “It was time to include lyrics in this ecosystem, and we can’t think of a better partner than LyricFind.”