LyricFind is launching a new lyric-generating service in partnership with eOne Music. Artists on its Death Row Records roster -- The Game, Snoop Dogg, Pop Evil, Dr. Dre and Bryant Myers -- are the first to have their songs transformed into lyric videos by the platform.
The new service has no up-front costs for artists or labels and automatically creates a branded video with custom backgrounds, fonts and visualizers to animate a song’s lyrics. The entire process works in seconds, according to the press release, and includes vetted translations in seven languages.
“Lyric videos are a key way for fans to interact with their favorite artists’ tracks,” said LyricFind CEO Darryl Ballantyne. “They enable music lovers to connect more powerfully with the music. This new lyric video service is part of our mission to create innovative ways for labels and rightsholders to use lyrics to benefit their business and for artists to raise their profile and connect with fans -- and generate revenue.”
LyricFind also has partners in Amazon, Google, YouTube, Deezer, Xperi, Soundhound, iHeartRadio who utilize their catalog of legally-sourced music. The company operates using a “reporting infrastructure” to properly track and pay royalties to songwriters and rights holders on a song-by-song and territory-by-territory basis. “We have an extensive catalog of amazing recordings, and this tool has allowed us to unlock the revenue potential of these tracks, which would have been extremely costly and time consuming without LyricFind’s system,” said Bill Wilson, senior vp of Operations & Innovation, eOne. “Already the results have blown away our expectations.”