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How 88rising Teamed With a Filipino Telco Giant to Develop Global Crossovers

With Paradise Rising, Miyashiro is hoping to emulate the kind of pop-culture crossover success he has found with NIKI, the Indonesian-born pop star, who sings in English and lives in Los Angeles. (Her single “Indigo” reached No. 18 on Billboard's LyricFind U.S. chart and No. 22 on the LyricFind Global chart). She has become the face of 88rising, but the five-year-old Asian music collective has also scored with artists like Rich Brian, Higher Brothers, Keith Ape and Joji.