LyricFind , the Canadian company specializing in song lyrics licensing, will expand its services in Asia and Africa with two new teams in India and South Africa.
The LyricFind teams will have the task of transcribing the lyrics of the songs in their respective regions, and entering them into the database of the company based in Toronto. LyricFind works with copyright owners so that they can obtain permissions to use the lyrics and then license them to third parties such as streaming services around the world.
LyricFind's new linguistic team in New Delhi, India will focus on catalogs of songs in Hindi and Marathi, before opening up to more regional languages.
Additionally, LyricFind's Vietnam team based in Hanoi will cover new languages used in East Asia: lyrics in Cantonese and Mandarin in addition to Malay, Bahasa, Thai, Tagalog and Vietnamese. “ Music consumption in Africa and Asia is growing rapidly, and lyrics have an important role to play in this growth,” says Darryl Ballantyne , CEO of LyricFind (pictured).
The new African team will be based in Johannesburg, South Africa, and will cover ten languages used in Southern Africa, including Afrikaans, Zulu, Sotho, Xhosa, Tsonga, Venda, Tswana, North Sotho , swati and ndebele. Other African languages will be added later in the year.
“ As we have long anticipated, the demand for lyrics in a wide range of languages continues to grow,” says Ballantyne. “ We're committed to delivering high quality, approved and licensed lyrics to service providers, platforms and fans around the world. We have found that the best way to do this is to invest in local organizations that have the expertise to provide the level of service expected by our partners. "
LyricFind counts Amazon, Google, YouTube, Deezer, Microsoft, Soundhound, iHeartRadio among its customers, to whom the company provides an extensive catalog of accurate and fully legal lyrics, with licenses signed with all the majors in music publishing, as well as 'with 6,000 other publishers, representing approximately 55,000 catalogs, and authors' societies around the world.