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Create Once, Earn Forever: Midem Digital Edition Panel Explores How Early Adoption, Revenue Gathering Leads To Long-Term Success

As Darryl Ballantyne of LyricFind pointed out, “it’s all additive.” In many cases, it’s not that innovation is simply replacing older approaches or formats, Ballantyne explains, but that a new revenue stream has been added to more traditional ones, as is the case with many lyric uses, including licensed translations, allowing artists to “create once, earn forever.”

“There are opportunities now because of digital music to have all these new revenue streams,” he continues. “It’s created a situation where we’re in a unique time of a shared global experience in going through this. That connects all the world in a way we’ve never been connected before. We’re all in this together, fighting a common enemy.”