LyricFind’s merchandise service LyricMerch has announced its first marketplace partnership with eBay.
Under the terms of the new deal, LyricMerch is licensed to create a range of merchandise bearing lyrics from fan-favorite songs, all of which are now available on the marketplace. The partnership will also see LyricFind and eBay collaborating to create targeted merchandise campaigns that are tailor-made for shoppers.
“eBay is a trusted online platform for customers looking for unique gifts and niche items, which is what LyricMerch offers,” said founder & CEO of LyricFind and LyricMerch Darryl Ballantyne in a release. “Having our products available on eBay and their global shoppers allows us to lean into a marketplace that already caters to our target audiences, making this a natural partnership.
“Licensing a lyric means more than just using it with permission,” explained Ballantyne. “When you purchase a LyricMerch T-shirt or mug, your purchase earns money for the writers and teams behind the lyrics.”
“Shoppers come to eBay for its breadth of rare, unique and right now inventory, from that one ‘I can’t believe I found it’ piece to the latest trending items,” added Chelsea Walsh, senior category manager of media at eBay. “LyricMerch and its range of curated offerings will be perfectly at home on our marketplace, and shoppers will be thrilled to find that perfect piece of apparel or merch that reps their favorite artists.”
Music fans and eBay customers will get their first taste of the collaboration this holiday season with a special LyricMerch gift guide that includes product inspired by everyone from The Rolling Stones to Ariana Grande. You can check that out HERE.