Lil Yachty, Justin Caruso & Lost Kings Joined Ninja’s Live Stream To Close Out Capitol Music Group’s Creativity And Innovation Marathon, “Capitol Royale” + DJ Sets By ZAXX, CRAY, Justin Caruso, GTA, Tycho & 3LAU
Signaling its commitment to being a pioneer in the music and tech crossover space, Capitol Music Group hosted Capitol Royale — a creativity and innovation marathon that took place in Hollywood on December 1 and 2. The two-day conference ended in a spectacle of dance music and online gaming, as Tyler “Ninja” Blevins, the world’s biggest online gamer, streamed Fortnite live from the legendary Capitol Studios to on his Twitch Channel to celebrate the groundbreaking launch of his curated EDM compilation album, Ninjawerks Volume 1.
Ninja was joined in the stream by fellow Fortnite enthusiast, Lil Yachty, along with Justin Caruso, and DJ duo Lost Kings. The streaming event was followed by an after-party featuring DJ sets from including ZAXX, CRAY, Justin Caruso, GTA, Tycho & 3LAU. Ninjawerks Volume 1 will be released on December 14 via Astralwerks.
At Capitol Royale, the music and tech industries’ leading creatives, coders, designers, and startups were brought together to highlight innovations that disrupt the music industry, including a hackathon that challenged software developers to create products and services that reimagined music consumption and discovery. Motown recording artists JAMESDAVIS and Verizon, with the help of the app developers participating in the hackathon, partnered to re-imagine the future state of music videos using augmented reality and volumetric video.
Tycho – “Jetty” (NINJAWERKS):
Participants in the hackathon also had access to a catalog of roughly 14,000 Universal Music Group and Universal Music Publishing Group pre-cleared audio streaming tracks, as well as never-before-seen original content and mentorship from veteran industry leaders and UMG’s technical partners, including the Capitol360 Innovation Center’s founding partners, Verizon, Twitch, Cloudinary, and ConsenSys’ blockchain music platform Ujo. Other partners included: Spotify, TiVo, 7digital, Roland, Unity, Qloo, LyricFind, Havas. 20 new apps were built during the 24 hours, and over $25,000 of prize money was awarded.
In addition to the hackathon, Capitol teamed up with startup accelerator gener8tor to host a Startup Garden with curated, one-on-one pitch sessions between selected startups and venture capitalists and innovation executives from participating companies on Saturday. Sunday saw an Investment panel, and a Music & Gen Z panel featuring Maxine Marcus, Bryce Xavier, and the popular online duo, the Wilking Sisters.
“With the Capitol Royale event, CMG has a unique opportunity to bring our artists’ first access to new platforms, products, and apps to connect with fans and share their music in new and innovative ways,” says Capitol Music Group COO Michelle Jubelirer. “We are committed to breaking boundaries and investing in the future by trailblazing new ground in music experiences and discovery.”
Other Capitol Royale highlights included:
During the event, Twitch, the leading service, and community for multiplayer entertainment conducted a challenge that tasked software developers to create products and services that reimagine music consumption, interactivity, and discovery through Twitch Extensions.
gBETA Musictech Demo Day — a celebration of Capitol’s inaugural class of startups focused on music technology sponsored by gener8tor.
The Spotlight Stage saw performances by Motown recording artists JAMESDAVIS and Njomza on Sunday afternoon.
Spotify’s Secret Genius ‘One Hour Song Challenge’ with Roland: Singers, songwriters, and producers were challenged to create a full song in just one hour in the legendary Capitol Records Studios.
Speakers and judges included Michelle Jubelirer (Capitol Music Group), Larry Marcus (Walden & Marcy Venture Partners), Bill Gagnon (Universal Music Group), Daniel Miller (Unity), Marc Byers (Motown), Rishi Patel (Plus 8 Equity), Romain Reveillere (Havas/Station F), Jimmy Jam, Rafa Sardina, McBurney Burrus (Jimmy Kimmel Live), and more.
Alesso – “Tilted Towers” (NINJAWERKS)
In a first for the music and gaming worlds, Capitol Music Group label, Astralwerks, and Ninja have joined forces on a groundbreaking new project, Ninjawerks Volume 1 – an original soundtrack featuring music from top electronic artists around the globe. The first three songs from the album were released last week: “ Tilted Towers” by Alesso, “Jetty” by Tycho and 3LAU’s “Game Time” featuring the vocals of Ninja himself. Ninja was joined by the each of three artists on his Twitch Channel to premiere the tracks while gaming. Listen to all three tracks on the official Ninjawerks playlist HERE. The album will be released December 14 via Astralwerks.
As the most popular online gamer in the world, Tyler Blevins – known to millions simply as “Ninja” – has risen to mainstream star status. If the stats aren’t convincing enough – the most followed channel on Twitch, 20 million subscribers on YouTube, and 11.6 million followers on Instagram – then the recent ESPN Magazine cover (the first for any gamer in a mainstream sports magazine) and teaching beloved TV host Ellen DeGeneres how to play might prove it.
He’s a favorite duo partner among sports stars like Juju Smith and Baker Mayfield and DJs like Marshmello and Dillon Francis and entertains thousands on a daily basis through his mix of informative and humorous Fortnite streams. The 27-year-old Chicago area resident also has raised millions for charity and enjoys spending time with his wife Jessica and two dogs when not online.