Press Clipping
Looks That Rock At Coachella

Coachella is the single most important event for a millennial every April. The art and music festival is held on consecutive weekends in the Coachella Valley in the Colorado Dessert. On those weekends, spectators flock to the dessert to witness music’s most celebrated and up-and-coming performers. But more than a music destination, Coachella has become birthplace for new trends in music as well as fashion.

Throughout its nine-year run, the festival has become the standard for “lit.” It has become the backdrop for some of the creative fashion propositions on social media. When influencers, celebrities and pretty much everyone belonging to hip set began attending these events, they were spotted donning ensembles that seemed to pay homage to flower-power spirit of the 60s. On the festival grounds, young red carpet regulars traded in their couture design pieces for ripped denim shorts, floral maxi dresses, cowboy boots, hats, fringe jackets, floral headpieces and of course, the classic band shirt. The looks that debuted on the festival grounds embodied the creative, authentic and spontaneous spirit of Coachella.

PALM SPRINGS, CA - APRIL 13: Caroline and Zorannah Jovanovic is seen on April 13, 2018 in Palm Springs, California. (Photo by Christian Vierig/GC Images)

More recently, we’ve also seen how the distinct “festival” look has evolved to usher in a more daring and playful sensibility. It is as if Coachella had become a fashion playground where conventional rules of style do not apply. Take for instance the future perfect ensembles donned by Katy Pery and Kylie Jenner last year. These looks, which may have even crossed over to being costume-like showed how festivals have become venues where attendees can throw caution to the wind as far as fashion choices go. When Rihanna and Sofia Richie decided to reimagine hip-hop fashion through blinged out sequins and bright wind suits, street styles were quick to pick up.

PALM SPRINGS, CA - APRIL 13: Sara Walker wearing cropped top, mini skirt, boots is seen at Revolve Pool Party on April 13, 2018 in Palm Springs, California. (Photo by Christian Vierig/GC Images)

This year, a basic piece to include in your festival wardrobe would be lyric t-shirts. While very much like a band shirt these pieces are especially designed with the intention of “maintaining the integrity of songwriters’ artistic work, give music lovers and people everywhere a chance to connect with lyrics.” A concept developed by online clothing label, LyricMerch, these pieces are versatile yet very telling of the times in fashion. Initially targeted to appeal to a young millennial audience, lyric t-shirts are straightforward fashion pieces that feature lyrics to songs by artists performing in this year’s Coachella music festival. Included in the most recent collection are tees with lyrics from French Montana, WizKid, Jessie Ware, Kelala and Hayley Kiyoko, to name a few.